Adopted 30 October 2023

The Fundamenstrals Corp (Funda Brands) — Code of Conduct

1. Our Purpose & Commitment

The Fundamenstrals Corp (Funda Brands) is a purpose-driven company committed to creating personal care and wellness products that support dignity, confidence, and everyday well-being across all stages of life.

This Code of Conduct applies to all products, services, employees, contractors, partners, suppliers, and brand representatives associated with Fundamenstrals Corp and all affiliated brands.

2. Core Values

We operate according to the following core values:

• Integrity: We act honestly, ethically, and transparently.
• Respect: We treat all people with dignity and fairness.
• Inclusion: We welcome and serve diverse communities.
• Accountability: We take responsibility for our actions and decisions.
• Excellence: We are committed to high-quality, safe, and reliable products.

3. Non-Discrimination & Inclusion Policy

Fundamenstrals Corp strictly prohibits discrimination in any form.

We do not discriminate based on:

• Race or ethnicity
• Religion or belief system
• Gender identity or expression
• Sexual orientation
• Age
• Disability
• National origin
• Socioeconomic status
• Personal lifestyle, personal choices, or lawful personal conduct

We are committed to creating products, partnerships, and business practices that are inclusive and respectful of all individuals and communities.

4. Respectful Workplace & Business Conduct

All representatives of Fundamenstrals Corp must maintain a professional and respectful environment.

• We do not tolerate harassment, bullying, or abusive behavior.
• We communicate in a respectful, constructive, and professional manner.
• We value collaboration and reject hostile or exclusionary conduct.

5. Product Safety & Integrity (All Brands & Products)

This applies to all Fundamenstrals Corp products, including Teen Kleen, Crimson Cloth, and any future product lines.

• We prioritize safety, quality, and compliance with applicable regulations.
• All product claims must be truthful, accurate, and substantiated.
• We ensure responsible sourcing, manufacturing, and labeling practices.
• Any safety concerns must be reported and addressed immediately.

6. Ethical Marketing & Representation

We are committed to honest and responsible communication.

• Marketing must never shame, stigmatize, or exploit customers.
• We do not use misleading claims or exaggerated benefits.
• All messaging must reflect respect for diverse identities and experiences.
• Content involving youth or sensitive topics must remain appropriate, dignified, and non-exploitative.

7. Compliance With Laws and Regulations

Fundamenstrals Corp complies with all applicable laws and regulations, including:

• Consumer product safety standards
• Manufacturing and labeling requirements
• Retail and marketplace compliance (including major retail platforms)
• Intellectual property laws
• Privacy and data protection laws

8. Conflicts of Interest

• All employees, contractors, and partners must avoid conflicts of interest.
• Any actual or potential conflict must be disclosed promptly to leadership.

9. Confidentiality & Brand Protection

• Proprietary information, formulas, strategies, and business data must be protected.
• Company assets and materials may not be shared without authorization.
• Brand integrity and messaging must remain consistent and approved.

10. Reporting Concerns

We encourage accountability and transparency.

• Concerns about misconduct, discrimination, or safety must be reported promptly.
• Fundamenstrals Corp strictly prohibits retaliation against individuals who report concerns in good faith.

11. Shared Responsibility

Every individual representing Fundamenstrals Corp shares responsibility for upholding this Code of Conduct and protecting the integrity of our mission, products, and communities.